Adika
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The Task
From the eclectic streets of Israel to the diverse cultural tapestry of the USA, Adika, the trailblazing Gen Z fast-fashion maverick, had set out on an audacious quest. Our remit? Orchestrating their global symphony while infusing a layer of finesse into their marketing harmonies.
The fashion landscape was a tempest - teeming competition, the ascent of TikTok as the society's digital pulse, and the capricious socio-political climate transforming the retail narrative.
Rather than cower, we chose to dance in the storm. We orchestrated a performance marketing strategy, replete with the elegance of a waltz and the energy of a jive. Product marketing collaborations were reinvented, while social listening and performance analysis tools brought a conductor's precision to our efforts.
We cultivated a garden of influencers and UGC, each a unique bloom adding depth to Adika's vibrant bouquet. All this, while navigating the COVID-19 induced supply chain labyrinth. But as they say, isn't adversity the best couturier?
Digital Native
Operating a digital-native, social-first fashion brand imparts lessons in cultivating online community engagement, leveraging social media trends, utilizing user-generated content, rapidly iterating digital marketing strategies, and tailoring customer experiences in a digital-centric world.
Digital Native
Operating a digital-native, social-first fashion brand imparts lessons in cultivating online community engagement, leveraging social media trends, utilizing user-generated content, rapidly iterating digital marketing strategies, and tailoring customer experiences in a digital-centric world.
Covid-19
Navigating a fashion DTC during Covid-19 offers critical insights into flexible supply chain management, leveraging digital platforms for deeper customer engagement, adapting to rapid shifts in consumer behavior, and the resilience of online retail amidst unprecedented global challenges.
Covid-19
Navigating a fashion DTC during Covid-19 offers critical insights into flexible supply chain management, leveraging digital platforms for deeper customer engagement, adapting to rapid shifts in consumer behavior, and the resilience of online retail amidst unprecedented global challenges.
Fast Fashion
In the intersection of fast fashion and DTC, one gains a nuanced understanding of trend forecasting, rapid design-to-market processes, mastering social media influence, implementing agile supply chains, and crafting compelling brand narratives to engage the evolving tastes of an increasingly digital consumer base.
Fast Fashion
In the intersection of fast fashion and DTC, one gains a nuanced understanding of trend forecasting, rapid design-to-market processes, mastering social media influence, implementing agile supply chains, and crafting compelling brand narratives to engage the evolving tastes of an increasingly digital consumer base.
Fast Fashion
In the intersection of fast fashion and DTC, one gains a nuanced understanding of trend forecasting, rapid design-to-market processes, mastering social media influence, implementing agile supply chains, and crafting compelling brand narratives to engage the evolving tastes of an increasingly digital consumer base.
Fast Fashion
In the intersection of fast fashion and DTC, one gains a nuanced understanding of trend forecasting, rapid design-to-market processes, mastering social media influence, implementing agile supply chains, and crafting compelling brand narratives to engage the evolving tastes of an increasingly digital consumer base.
Covid-19
Navigating a fashion DTC during Covid-19 offers critical insights into flexible supply chain management, leveraging digital platforms for deeper customer engagement, adapting to rapid shifts in consumer behavior, and the resilience of online retail amidst unprecedented global challenges.
Covid-19
Navigating a fashion DTC during Covid-19 offers critical insights into flexible supply chain management, leveraging digital platforms for deeper customer engagement, adapting to rapid shifts in consumer behavior, and the resilience of online retail amidst unprecedented global challenges.
Fast Fashion
In the intersection of fast fashion and DTC, one gains a nuanced understanding of trend forecasting, rapid design-to-market processes, mastering social media influence, implementing agile supply chains, and crafting compelling brand narratives to engage the evolving tastes of an increasingly digital consumer base.
Fast Fashion
In the intersection of fast fashion and DTC, one gains a nuanced understanding of trend forecasting, rapid design-to-market processes, mastering social media influence, implementing agile supply chains, and crafting compelling brand narratives to engage the evolving tastes of an increasingly digital consumer base.
What Was In
The Box
We took the very basic influencer marketing program and super charged it using modern tools for social media listening and monitoring as well as impact measurement of posts. We started for the first time working with paid influencers and became purposeful of who we target with the followers in mind.
with an increasingly competitive market locally and with global growth aspirations, it became crucial that we rebuild completely all the paid marketing campaigns starting with a review of strategy and identifying opportunities by more measured and purposeful audience strategy, Introducing for the first time paid influencer campaigns, and more competitive media but management were a top priority.
Omnichannel presents it’s own hosts of challenges- From the integration of POS to the newly built loyalty program through maintaining a seamless customer experience.
